Meet The Wiltshire Friendly Board

Caroline Whitehead

Society Chair

Marketing Consultant

Caroline has been a non-executive member of the Board since October 2017, is a member of the Investment and Product Steering Committees and chairs the Governance Committee. She became Chair in 2021.

A communications professional having run her own corporate communications business successfully for 20 years, Caroline has financial services experience gained over the last 35 years working for a variety of organisations including banks and insurance companies all over the world. She is now Trustee for a number of charitable organisations in the South West.

When not working, Caroline enjoys singing, playing the piano and cello, and going to the theatre where she is an adjudicator for amateur productions. She also like wild swimming, all year round!

David Bones ACMA

Society Vice Chair

Cost and Management Accountant

Non-executive member of the Board since May 2009, a member of the Product Steering Committee and chairs the Audit, Risk & Compliance Committee and Investment Committee. Cost and Management Accountant. Finance Director and Company Secretary of Lyons Seafoods Ltd 1998-2022, where he also had responsibility for the IT systems of the company. David worked in the brewing industry for Grand Metropolitan (now Diageo) 1979-1989, before spending 10 years in the Branded and Wholesale drinks Industry at Matthew Clark, 1989-1998 where he also became Finance Director.

Imogen Astley Marsh

Senior Independent Board Member

Chief Human Resources Officer

Non-executive member of the Board from 1 January 2022, Chair of the Staffing, Salaries & Nominations Committee and a member of the Audit, Risk & Compliance Committee.  Senior Independent Board Member since 22 April 2022.  

Over 20 years HR experience with 8 years Board level experience, supporting, challenging and advising on Board level HR decisions.  10 years experience working with mutual Friendly Societies, including LV and was Group HR Director at OneFamily.  

The owner of Lemons Consulting Group, providing HR consulting and Executive Coaching, also a Charity Trustee. Currently holding the position of Chief HR Officer at Mycom. 

Chris Gould

Board Member

Sales Director

Non-executive member of the Board since 1 October 2021, a member of the Audit, Risk & Compliance Committee and chair of the Product Steering Committee.  Now semi-retired, was Head of Storage Channel Sales IBM, UK and Ireland and has over 30 years previous experience working in both the IT and banking sectors in strategic sales leadership and general management roles.

Chris Gough

Board Member

Managing Director

Non-executive member of the Board since 1 March 2023.  A member of the Governance, Product Steering and Staffing, Salaries & Nominations Committees.  Technology Entrepreneur and Founder (now exited) of Mintivo Ltd, which provides managed IT support services.  A business mentor at the University of Bath and an entrepreneurship mentor at the University of the West of England.

Andy Dyer

Board Member

Director of Procurement

Non-executive member of the Board since 1 April 2023. Chair of Investment Committee, and a member of the Audit, Risk & Compliance and Staffing, Salaries & Nominations Committees. Currently employed at GreenSquareAccord, a large local Housing Association, as Director of Procurement, Fleet and Facilities. Accountancy trained and has previously held a number of senior roles in Finance and Commercial Management positions.